PINK by Victoria's Secret
It's supposed to be fun.
The backbone of this campaign is the idea that sex is meant to be fun. Oftentimes campaigns for lingerie place emphasis on sexiness, which can feel unfamiliar and intimidating. My idea is to show off the underwear in a playful and nostalgic setting. The girls would be playing dress up in their rooms, be it for men or each other. The images would be dense and colorful, showing off the underwear and loungewear in full length mirrors, with boas and beads. The aesthetic would be similar to parts of Addison Rae’s High Fashion music video.

SAMPLE COPY—
(girls talking)
That’s soooo cute.
I love the little bow.
I think cheetah print is back.
Imagine this poking out of a pair of jeans.
(They’re trying different things on, they’re spinning around. It’s far more wholesome and cute than it is sexy.)


DORITOS
Consider yourself influenced.
This campaign leverages honesty and a bit of self-effacement to sell Doritos. The idea is to have influencers, Cody Ko or anyone with “chill bro vibes” sit in a chair, eat a Dorito, compliment the cheesiness/crunch/whatever, and then a narrator comes in over the top and says to the audience “consider yourself influenced.” The most reductive form of this ad would simply be an image of an influencer holding a Dorito, with big, bold text reading “consider yourself influenced.”

SAMPLE COPY—
INFLUENCER: Damn these are even better than I remember.
NARRATOR: Consider yourself influenced. (crunch noise)


REDDT
Has the real answer.
Everyone knows if they want the truth about a product or process, the trick is to type “reddit” to the end of your search. This campaign would feature search bars with all kinds of different questions and concerns, with the word reddit tagged on the end. If you wanted to narrow down the scope of the ad, the searches could all belong to one endearing character, like a little boy training in cross country, trying to get faster.

SAMPLE COPY—
(search history)
Best running shoes reddit
Best affordable running shoes reddit
Knee hurts on inside from running reddit
Long distance running stretch routine reddit
Advice for running faster reddit
What to eat before race reddit